The aim of this mobile application is to make the rider’s journey easier, enhance the communication between the driver and the rider and to assist people with special needs. The application should provide vocal aid for various functionalities making the taxi experience more satisfactory.
The solution will be a multi-platform mobile application. The application will have following features.
- A multilingual solution with ability to choose the language.
- Customer and Profile Management
- Taxi Booking
- Communication module
- Social Media Integration
- Feedback Form
Since there was no budget for a comprehensive user research, I planned a quick study with my collegeaues as a group discussion. This gave me a glimpse of the possible problem areas and pain points and come up with actionable ideas.
The above research was also synthesized to develop a persona. This was primarily used to ensure that I was on the same page as the client when it came to defining the target audience.
In the next step, I worked closely with the client to establish a data inventory. Based on this, relationship between various features were identified. This knowledge was used to develop content flow diagrams.
Once the skeleton of the product was ready and approved, I came up with suitable content to set the right tone for the product.
The colors were used from DTC's brand guidelines which was Red, Beige, Black and White and the look was inspired from Microsoft's Metro UI.
